heatwave campaign '21 / Red Cross International (south asia)

Illustration, Poster Design

BRIEF

Poster Design and illustrations to create awareness and mitigate the severe effects of heat waves in South Asia.

PROCESS

Sketches were made to reflect personas that would most be affected by the heatwaves and young characters introduced who could be inspired to help the affected.

DETAILS

Special attention was given to the clothing and patterns that used bright punchy colors to emphasize the connect with the audience.