heatwave campaign '21 / Red Cross International (south asia)

 

Illustration, Poster Design

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BRIEF

Poster Design and illustrations to create awareness and mitigate the severe effects of heat waves in South Asia.

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PROCESS

Sketches were made to reflect personas that would most be affected by the heatwaves and young characters introduced who could be inspired to help the affected.

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construction-workers-poster.gif
southAsia-parents-process.gif
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3a-grandparents_sAsia-flat.jpg

DETAILS

Special attention was given to the clothing and patterns that used bright punchy colors to emphasize the connect with the audience.

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